User Generated Content's Soft Underbelly
Wired News: Podfading Takes Its Toll (via JD Lasica)
Steve Friess at Wired writes about one of the challenges in building sustainable business around under generated content with a story about people who just stop podcasting. After living through a wave of excitement about User Generated Content at Trellix during the bubble (we powered personal web site communities such as iVillage, Bolt.com, FortuneCity and the software use on Tripod), the pattern is repeating itself with blogging, podcasting and videoblogging. The big difference now I think is that there are enough people experimenting and entering the churn funnel that for some personal publishing will become sustained behavior.
It seems like those who jump in the deepest are the ones who suffer the greatest disappointment if they don't get an audience or feel the greatest pressure if they do. No matter how easy the technology gets (I'm using the Performancing plug-in to Firefox as we speak - it can't be much easier than that) it still requires time and effort. It does bring to light two issues, the first is if you are producing really good stuff, how does it get discovered so that you keep doing it? and secondly, it there something other than ego gratification that authors/producers should be getting from the platforms that are delivering (and many times profiting from) these services?
Steve Friess at Wired writes about one of the challenges in building sustainable business around under generated content with a story about people who just stop podcasting. After living through a wave of excitement about User Generated Content at Trellix during the bubble (we powered personal web site communities such as iVillage, Bolt.com, FortuneCity and the software use on Tripod), the pattern is repeating itself with blogging, podcasting and videoblogging. The big difference now I think is that there are enough people experimenting and entering the churn funnel that for some personal publishing will become sustained behavior.
It seems like those who jump in the deepest are the ones who suffer the greatest disappointment if they don't get an audience or feel the greatest pressure if they do. No matter how easy the technology gets (I'm using the Performancing plug-in to Firefox as we speak - it can't be much easier than that) it still requires time and effort. It does bring to light two issues, the first is if you are producing really good stuff, how does it get discovered so that you keep doing it? and secondly, it there something other than ego gratification that authors/producers should be getting from the platforms that are delivering (and many times profiting from) these services?
posted by MyronK at
10:50 AM
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