Digital Media Views

Friday, January 06, 2006

Great Podcast - The Future of Newspapers

On Point : The Future of the American Newspaper -

Tom Ashbrook and the OnPoint guys do a great job of covering a very meaty subject in an hour.

With the explosion of digital media from traditional outlets and the emergence of the citizen journalist/blogger as a viable source of news and views, the future for the dialy printed newspaper is uncertain. It is not like these guys have not had ample opportunity to see this coming. When I was off trying to sell The Boston Globe on local online services like Boston CitiNet in 1984, Knight Ridder was investing millions in Viewtron. Knight Ridder's lack of persistence in electronic publishing is referenced in a great paper from George Day at Whatron titled Avoiding the Traps of Emerging Technologies.

There is a role for journalists and editors in this brave new world, it is just different than it has been for the past 100 years. We are heading into an environment with always-on and participatory media that there will be a vast sea of content. How we extract the signal from the noise will be the challenge. Those could be the signals that are important to be heard by the larger community and those narrow signals that might be of interest to a small group of individuals. One option is to follow in the footsteps of Helen and Scott Nearling (of The Good Life), move to the woods and tune out!